Best PPC Web3 Marketing Agencies for Your Crypto Project

Iulian Lesanu

@Iulian

CoinbandCrypto ProjectKOLPPC

New crypto projects require the best Web3 marketing agencies to build awareness and attract investors. Their services may come at a cost, especially paid advertising (PPC) and key opinion leader (KOL) marketing. However, this investment pays off in the long run when the right marketing strategy makes you stand out from the competition.

The problem is that, despite offering similar services, Web3 marketing agencies do not guarantee the same quality. Therefore, blindly picking one to represent your online brand recognition could lead to a PR disaster for your business. In a progressively crowded industry, you need the best marketing experts to ensure your project builds a solid reputation swiftly and efficiently.

We used our experience in the crypto industry to reveal the best Web3 marketing agencies to consider in 2024.

• Coinband

Notable clients: Bybit, NEAR Protocol, DAO Maker, Uniswap, Huobi, Tezos, Space ID.

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Services: Paid advertising (PPC), Social media marketing (SMM), Community management, Ppublic relations (PR), Influencer marketing, SEO promotion, and website development.

Pricing: Personalized free proposals on demand.

Despite its young age, Coinband is a leading marketing agency that has gained a stellar reputation in the Web3 community. The company was founded in 2022 and quickly rose through the ranks, promoting crypto, blockchain, and web3 projects with considerable success. Coinband provides top-quality services, a first-class customer experience, and global reach through its 6 locations, including New York, London, Hong Kong, Dubai, Warszawa, and Kyiv.

Coinband is a full-service agency offering marketing solutions for initiatives in crypto, DeFi, Web3, NFT, GameFi, Fintech, the Metaverse, and more. The company boasts a highly experienced team of marketers and industry professionals who provide versatile and customizable services.

Paid advertising (PPC) is one of its standout marketing services, helping projects unlock the growth potential of their digital assets. Coinband uses advanced Paid Ads mechanics that enable projects to moderate their development and engage with their audiences more effectively. The company works around restrictions on social media platforms to place paid ads on Twitter, Facebook, Instagram, TikTok, and YouTube. Also, it increases brand awareness with paid ads on popular browsers like Google and Brave or widely used crypto communities on Reddit, CoinMarketCap, and CoinGecko.

Coinband has a rapidly growing portfolio of brands using its PPC services. The list includes GT Protocol, Dexcheck, Crypto GPT, GG Token, Rolaz Gold, and Galaxy Arena, among others. The company’s website offers detailed study cases for each of them. All in all, Coinband is a reliable marketing agency for Web3 projects seeking to make a name for themselves in the industry.

• Cryptovirally

Notable clients: Dypius, Bybit, Wemix, UNCX Network, CoinStats, Fellaz, Bitcasino.io, Mycointainer, Volt Inu, Space Catch, UPBOTS, Toshi Tools.

Services: Crypto PR, Project awareness, Influencer marketing, NFT promotion, social media reach, Viral marketing, Crypto Community Management, Crypto AMA Sessions, TV Interviews, Audit & KYC Solutions, Graphics and Web Design, Graphics and Web Design.

Pricing: Free consultations with Cryptovirally marketing experts, budget calculators, “Ready-to-Buy” services, and time-limited discount offers.

Cryptovirally is a full-stack marketing agency offering all the necessary tools and solutions to increase brand awareness in Web3. The agency has been around long enough to see all the highs and lows in the crypto industry, acquiring precious experience and countless partners. Moreover, it has already helped over 1,000 clients build a solid reputation and remain relevant in an increasingly competitive environment.

Cryptovirally specializes in PPC and KOL marketing for projects dealing with crypto, DeFi, NFT, Metaverse, iGambling, GameFi, and other Web3 initiatives. The agency can help businesses build awareness organically through press releases and high-quality articles. This content is guaranteed to be published on some of the industry’s most prominent publications, including Cointelegraph and Forbes. Its expert marketers can post engaging social media posts on multiple platforms. Their efforts can help your brand attract up to 25,000 Twitter followers and 15,000 followers on Telegram or Discord.

Many up-and-coming projects choose Cryptovirally for its full-service marketing solutions, straightforward communication, and strategies. The agency provides multiple “Ready-to-Buy” packages with prices, enabling customers to quickly purchase the one that best suits their strategies. Those who don’t know exactly where to start can always opt for a free consultation with one of the team members.

Cryptovirally also caters to clients operating on limited funds via its Budget Calculator. This nifty widget allows them to specify the nature of their project (NFT, ICO, P2E, etc.), choose from a wide range of marketing tools, and specify their budgets. It takes only a couple of minutes to discover how much it costs to advertise your project in the Web3 landscape.

Lastly, Cryptovirally is known for treating new clients to time-limited discount offers on several brand-building packages. This way, projects can reach a global audience through high-quality marketing content and effective user engagement tactics at reasonable costs.

• ICODA

Notable clients: CoinGekco, Forklog, CoinMarketCap, Floki, Forbes, Investing.com., Prime XBT.

Services: Crypto PR and marketing, DeFi, and NFT promotion, SEO, Content production, Influencer marketing, P2E marketing, Blockchain development.

Pricing:  Personalized offers upon scheduling a call with the ICODA team.

ICODA is a top crypto marketing agency, providing a broad range of marketing tools and solutions to businesses looking to launch in the Web3 landscape. The agency boasts solid expertise with over 14 years in the industry, helping more than 250 projects reach their goals. During this period, the company helped raise over $500 million in investor funds and attracted over 3,000 partners.

ICODA specializes in promoting companies from the increasingly wide spectrum of Web3. Whether they venture into DeFi, NFT, P2E gaming, or all of the above, new and established projects can rely on the agency to boost their brand awareness. Furthermore, ICODA is among the few marketing agencies that can help projects develop their own smart contracts, white papers, and blockchain networks.

ICODA takes a data-driven approach to crypto marketing. The agency scours through nearly infinite databases to create bespoke strategies that best suit each client. The team’s extensive expertise in crypto and Web3 creates undisputed quality in content and branding services. This high level of commitment has helped many projects build larger communities and attract more investors.

Recently, ICODA has helped many iGambling projects, such as crypto casinos, skyrocket in popularity and returns. The agency employs a multi-channel PPC strategy to increase brand awareness through PR articles, social media posts, and community engagement. This includes Quora threads and posts, YouTube videos, Twitter posts, and Reddit comments. Overall, ICODA’s Search Engine Reputation Management (SERM) system has the necessary skills and expertise to produce one success story after another.

• NinjaPromo

Notable clients: HTX, OVHcloud, Lisk, Affyn, MicroBuddies, Bitcoin.com, Rebus Chain.

Services: Social media marketing and management, Video production and marketing, Search engine optimization, PR Strategy, Social ads, and PPC.

Pricing: Standard Plan – 40 hours at $3,000/month; Pro Plan – 80 hours at $5,200/month; Best Choice Plan – 160 hours at $8,800/month.

NinjaPromo is a well-established name in the Web3 marketing sector. The agency was founded in 2017 with a rich suite of top-quality marketing solutions that quickly attracted interest from new and seasoned projects alike. While the company is based in the UK, its international team can operate from other locations, including the 5 other official representations in Dubai, Singapore, Hong Kong, New York, and Vilnius.

NinjaPromo claims it can help projects build their online presence from scratch. Their journey starts with web design, rounding it off with SEO, PPC, and other marketing tools. According to its website, NinjaPromo can help clients save $100,000 on average in annual agency fees and up to 3 months of work hours. Customers might waste these resources on an in-house marketing service instead of using NinjaPromo’s services.

NinjaPromo stands out from the competition through its unique way of charging customers for its services. The agency does not specialize in fixed marketing packages or bespoke solutions. Instead, it leases its 110+ marketing team members to its clients by the hour. This means that when a project subscribes for NinjaPromo marketing services, it gets over 100 specialists at its disposal to design, develop, and create ads and help it reach its strategy goals.

The agency offers three subscription levels: 40, 80, and 160 hours, respectively, per month. During subscription time, the NinjaPromo team is available at the tap of a button. Their turnaround rarely exceeds 24 hours, even for the most complex tasks. Moreover, 1% of the NinjaPromo team members are global key opinion leaders (KOLs). Therefore, following their advice puts most projects in safe hands.

• Crowdcreate

Notable clients: Bitmex, KuCoin, Origin Protocol, Iskra, The Sandbox, Valora, Renault, Venom, and Apex.

Services: Social media management, PR, Influencer marketing, Community building, Content creation, Crypto video marketing, Cold email marketing.

Pricing: Bespoke offers upon scheduling a call with the Crowdcreate team.

Crowdcreate is the last entry in our list of the best PPC/KOLs Web3 marketing agencies. The company is based in Los Angeles, California. However, it features a global team with mostly Philippines-based employees. It makes up for its lack of experience with a budget-friendly marketing solutions offer and advanced customer support. These customer perks make Crowdcreate ideal for small, up-and-coming projects seeking to break the anonymity barrier in the industry.

Crowdcreate was established in 2014, although it did not initially focus on blockchain and crypto projects. The agency started small and developed into a reputable industry brand, building solid networking relationships in the meantime. According to its website, the company helped over 600 projects raise awareness and has raised over $250 million to date.

Advertising with Crowdcreate helps companies increase their outreach, build hype, and generate more leads. The agency’s PPC services include creating and managing social media accounts, publishing content, running paid advertising campaigns, and providing real-time analytics. The Crowdcreate team provides constant support for each project, helping clients monitor their campaign’s evolution and tweak it to obtain the best possible results.

Additionally, Crowdcreate customers can accelerate brand awareness building by adding some of the agency’s other proficient services. The list includes PR marketing, investor marketing, AI marketing, and crowdfunding. Lastly, the agency provides tailor-cut solutions for projects in gaming and crypto seeking to increase their communities.

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These are the best PPC/KOLs Web3 marketing agencies you should consider in 2024 and beyond. Remember to consider an agency’s expertise, reputation, and portfolio before hiring its services. You should also look for the price-quality ratio, with discount offers from reputable agencies being an obvious priority.