?>

How Big Brands Adopt Blockchain Use to Boost Their Income

1.8 k views

Whether they rule the entertainment business or the fashion industry, big brands are always looking for new ways to increase their income. Lately, they delve into blockchain technology to boost brand awareness among the younger, decentralized, and crypto-powered generation.

The NBA, Formula 1, and Nike are just of the major names looking to leverage blockchain into their favor. One might think that each of these corporations has a department of developers investigating new chain solutions 24/7.

However, building the bridge between big brands and blockchain technology, Dapper Labs, a consumer-focused blockchain company, made fun and games, which supports digital collectibles.

You may remember Dapper Labs as the creators of CryptoKitties, a blockchain game on Ethereum that allows players to buy, collect, breed, and sell virtual cats. That happened in 2017. Now, the company is stepping up its game by introducing the blockchain revolution to mainstream users via some of the world’s biggest brands.

The Global Reach of the NBA

The first pool of customers that Dapper Labs chose to dive into is probably the deepest and widest of them all, and it is filled up to the brim with sports fans. There is a global community of fans for every sports brand, team, athlete, etc. Their members spend ridiculous money on everything related to their subject of arduous passion, including video games, merchandising, and memorabilia.

When it comes to video games based on real-world sports, few can match NBA 2K, sold more than 9 million units in 2019, and got a seven-year deal worth $1.1 billion. With this much capital coming in only from the gaming industry, the NBA is looking at an efficient way to solidify its brand’s global reach. And, what better and more efficient tool for it than blockchain?

Dapper Labs and NBA teamed up to produce NBA Top Shot, a platform that gives fans “ownership” over their favorite moments from the game.

According to their website, “NBA Top Shot will feature a social experience built around digital collectibles as well as a complementary head-to-head game designed to create a fun, authentic, and accessible fan engagement on a blockchain.”

A historical slam dunk or a game-winning 3-pointer can become digital collectibles or tokens. Their owners can keep them forever, trade them, or make them compete in online tournaments. The entire platform should act like a fantasy ecosystem built on an ever-expanding, ever-evolving blockchain network.

Nike Looking for Blockchain Income

Sports-based video games and blockchain technology seem like an obvious match. But what about fashion and blockchain? How much do virtual clothes or footwear would value if they would only be available in digital form?

According to Nike, they would be priceless. The giant producer of footwear has already partnered with Dapper Labs to create future shoes using blockchain technology. The items would become available in augmented reality games, and owners could transfer them from game to game, trade them, or even auction them on the blockchain-based network.

Sounds crazy, right? Who would invest in shoes that you can only wear online? Well, the people at Nike are stern believers that the future of fashion lies online. That is why they have already filed a patent for “Nike Cryptokicks,” as non-fungible tokens (NFTs), which will be available virtually in games that advertise Nike products, and on social media.

The Nike Cryptokicks are similar to the CryptoKitties. Owners can purchase, trade, and auction them. They can also “breed” them to produce new, unique shoe designs that later may become real-world versions of the blockchain NFTs.

Formula 1’s Drive to Adopt Blockchain

Back to video games based on real-world sports, or almost. Formula 1 has built a steady fan base for more than a century. A global community of racing enthusiasts is also a pool of customers made of gamers, collectors, and die-hard memorabilia hoarders.

One of the latest video games licensed by Formula 1 is F1® Delta Time, a blockchain game developed and published by Animoca Brands. The game utilizes NFTs as collectibles that owners can trade for racing components.

Animoca Brands is a global developer that creates a bridge between popular brands, gaming, and blockchain technology to produce engaging applications and solutions for the next generation.

F1 Delta Time is not available yet, but the collectibles are, and some of them were already the subject of mind-boggling sales.

In May, Animoca Brands held an auction for the first F1 car in the game, which was eventually sold for 415.9 Ether – $106,000 at the time. Two other F1 cars were sold for around 100 ETH each. It was a surprising victory for both the developers and the community growing around the latest blockchain-based game.

Suddenly, another market is emerging parallel to the video games market, which deals with NFT collectibles directly related to the games. Blockchain technology is the best solution to combine two rich income sources for major brands into one high-performance golden goose.

Other Big Brands Testing Blockchain

As it is the case with every new technology, it takes a big-name brand to associate itself with it before the other, smaller ones join, too. After the NBA, Nike and Formula 1 showed their interest in blockchain. Other global reputation entities decided to jump into the pool as well. Among them, we can mention:

Bitcoin coin symbol
Btc
Bitcoin
$62.547
price
red chart
decrease symbol0.84959%
price change
TRADE NOW

These well-known brands are just a few of the many that wish to capitalize on their fame by blockchain technology. Whether they will launch video games or random collectibles available as NFTs, they have a proper chance to attract millions of fans from all over the world. With this kind of reach and subsequent income, it will not be long until most brands use blockchain to spearhead their development strategies.

Previous

How the Race Between the US and China for the First CBDC May Impact You

Next

The Difference between an ‘Open-Community’ and ‘Closed-Network’ Blockchain

Written by

565 posts

Born and raised in Romania, currently living in Spain. Iulian discovered a knack for writing from a tender age, won some minor awards for fiction that didn't pay much.

VIEW AUTHOR

More author posts

WMA: Bitcoin Clings onto $62,000 Amid Extreme Market Volatility

Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,17 trillion. Bitcoin continues to trade at around $62,300. Ethereum experiences no changes and stagnates at around $2,400. XRP is down by 2%, Solana by 1%, and Dogecoin by 3%. Almost all altcoins are trading in the red, with very few exceptions. The DeFi sector decreased the total value of protocols (TVL) to around…

WMA: Bitcoin Tumbles to $62,000 as the Market Takes a Dip

Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,17 trillion. Bitcoin is down by over 5% to trade at around $62,300. Ethereum decreased by almost 9% to trade at around $2,400. XRP is down by 15%, Solana by 8%, and Dogecoin by 13%. Almost all altcoins are trading in the red, with very few exceptions. The DeFi sector decreased the total value…

Dypius Launches 3 New and Exciting Mini-Games with Direct Rewards on Base

Dypius delighted the gaming community by introducing three captivating new mini-games: Stone Crack, Kitty Dash, and CAWS Adventure. The games spur from the successful use of Base's secure Layer-2 technology and promise smooth, low-cost, decentralized gameplay. Players can already dive into the new Dypius games and compete in dedicated leaderboards and in-game rewards distributed directly on Base. Boasting cutting-edge graphics and engaging gameplay, these games deliver an accessible and rewarding gaming experience for all kinds of players. Stone Crack, Kitty Dash,…

WMA: Bitcoin Soars to $66,000 as the Market Sees Green All-Around

Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,31 trillion. Bitcoin is up by over 5% to trade at around $65,700. Ethereum increased by almost 4% to trade at around $2,660. XRP is up 11%, Solana 10%, and Shiba Inu 36%. Almost all altcoins are trading in the green, with very few exceptions. The DeFi sector increased the total value of protocols…

World of Dypians Reaches New Prestige Level by Making Binance’s Latest Industry Report

World of Dypians (WOD) - a unique, groundbreaking MMORPG, has been featured in the latest Binance report, “Navigating Crypto: Industry Map." Binance is renowned for its in-depth reports showcasing some of the industry's most promising projects. Featuring Binance's overview of the crypto ecosystem is a momentous event for WOD, a game that has been building through innovation and creativity to deliver unmatched gaming experiences since day one. Binance’s The Industry Map looks at multiple subcategories of the crypto industry, such…

WMA: Bitcoin Surges to $62K as the Market Prepares for Altcoin Season

Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,19 trillion. Bitcoin is up by over 4% to trade at around $62,700. Ethereum increased by almost 76% to trade at around $2,570. XRP is up by 1%, Solana by 6%, and Shiba Inu by 4%. Almost all altcoins are trading in the green, with very few exceptions. The DeFi sector has grown significantly,…

Publish your own article

Guest post article. Guaranteed publishing with just a few clicks

START PUBLISHING ADVERTISE WITH US

Browse categories

Explore trending topics in the crypto community right now.

Bitcoin

SEC Greenlights Multiple Bitcoin ETFs, Signaling Major Leap for Cryptocurrency Markets

The U.S. Securities and Exchange Commission (SEC) has made a landmark decision by approving 11 spot bitcoin exchange-traded funds (ETFs). This move represents a significant moment in the cryptocurrency industry, marking a shift towards greater institutional adoption and accessibility for investors. The approved ETFs include products from major firms such as BlackRock’s iShares Bitcoin Trust, Grayscale Bitcoin Trust, ARK 21Shares Bitcoin ETF, Bitwise Bitcoin ETP Trust, WisdomTree Bitcoin Fund, Fidelity Wise Origin Bitcoin Trust, VanEck Bitcoin Trust, Invesco Galaxy Bitcoin…

Bitcoin Should be Banned in the United States: Charlie Munger

Berkshire Hathaway’s vice chairman, Charlie Munger, called for a ban on cryptocurrency in the United States on Monday, similar to the one in China.  In an op-ed published with the Wall Street Journal, Munger argued that Bitcoin isn’t a currency, commodity, or security, but simply a form of gambling “ with a nearly 100% edge for the house. As such, the enactment of a federal law should ban such things from happening. Munger cited the Chinese communist party’s ban on…

Tesla’s BTC Positions Remained Unchanged in Q4 of 2022

According to a new earning report from automotive manufacturer Tesla, the company did not sell any of its BTC holdings in the fourth quarter of 2022. Amid speculations that the company had traded BTC during the testing bears, CEO Elon Musk revealed it was yet holding on to its BTC stash. Tesla Maintains Holdings After Initial Sell-Off In Q2 of 2022, Tesla opted to sell 75% of all its BTC. The car manufacturer received close to $950M in exchange. Notably,…

Here’s When Grayscale Debates the SEC in Court on its Bitcoin Spot ETF

The District of Columbia Court of Appeals has marked a date for when Grayscale and the Securities and Exchange Commission (SEC) may present oral arguments regarding the approval of a Bitcoin spot ETF.  Each side will present its case at 9:30 am ET on March 7, with the SEC arguing against the product, and Grayscale arguing in favor.  Grayscale VS SEC The court date – revealed in a court order filed on Monday according to CNBC – is much earlier…

MORE ARTICLES

Ethereum

Ethereum’s Zhejiang Staking Withdrawal Testnet for Shanghai is Live

At 15:00 UTC on Wednesday, the much-anticipated Zhejiang testnet for staking withdrawal went live on Ethereum’s Beacon chain. Zhejiang will enable the testing of the Ethereum Improvement Proposal (EIP) 4895 which allows for staking withdrawals. This is in preparation for the network’s next major update, the Shanghai hard fork slated to launch sometime in March. Users Can Make Simulated Withdrawals with Zhejiang In a tweet yesterday, DevOps engineer at Ethereum foundation Barnabas Busa gave details about the Zhejiang testnet slated…

Ethereum Devs Disagree Over Technical Tweak as Shanghai Upgrade Nears

Post-merge Ethereum users have been eagerly awaiting the commencement of the network’s next major upgrade, Shanghai. However, after over 3 months of prep time, it appears the Shanghai rollout isn’t going as smoothly as expected. What Exactly is the Shanghai Upgrade? In September last year, the much-publicized Ethereum Merge also known as the Ethereum 2.0 upgrade went live. Ethereum underwent some significant changes as its consensus mechanism transitioned from proof-of-work to a cost-efficient proof-of-stake system.  However, since the Beacon launch…

FTX Hacker Converts 50k Stolen ETH to BTC

Per a report from blockchain analysis firm Chainalysis, the attacker behind the Nov 11 FTX exploit, is converting the stolen ETH to Bitcoin. There were muted fears the seemingly inexperienced perpetrator could dump all its ETH holdings. On Sunday, the attacker dumped 50k ETH on-chain, with ETH's price dipping by almost 7%.  https://twitter.com/chainalysis/status/1594349583416840199?s=20&t=pgvQHeVytI20eKQ1ls9bxw Hacker Moves 50,000 ETH to New Address Over the past week, the perpetrator had been steadily swapping the cryptocurrencies they had carted off for Ether tokens. This…

Censorship Concerns: 51% of Ethereum Blocks Now OFAC Compliant

According to new data, over half of the blocks on the Ethereum network now reportedly comply with the US Treasury OFAC’s standards. This comes roughly a month after the platform’s monumental merge update. Phasing Out Tornado Cash The Office of Foreign Assets Control is the intelligence and enforcement agency of the US  Treasury Department. Indeed, the OFAC administers and enforces US  financial sanctions. A prime example of this is the recent, highly-publicized ban on crypto mixer Tornado Cash.  According to…

MORE ARTICLES

Trading

How to Leverage Arbitrage Opportunities in Crypto Markets

Cryptocurrency arbitrage has become an increasingly popular investment strategy as the crypto market grows and evolves. Arbitrage involves taking advantage of pricing discrepancies between markets or exchanges to profit.  Investors can leverage profit opportunities by understanding cryptocurrency arbitrage while managing associated risks. In this guide, we'll explore cryptocurrency arbitrage and how it works. A Bitcoin-related example will help us illustrate the concepts of this strategy. What is Arbitrage and How Does it Work in Crypto Markets Crypto arbitrage trading is…

The Different Types of Copy Trading in Crypto

Are you interested in trading cryptocurrencies but feel intimidated by the complexity of the process? Copy trading is a great way to get into crypto without needing to be an experienced trader. With copy trading, investors can benefit from the experience and knowledge of more experienced traders, allowing even beginners to succeed. How does copy trading work, and which tips do you need to know to succeed? In this article, we'll explore all aspects of copy trading in crypto. What…

How to Spot an Unsafe Crypto Exchange

Cryptocurrency exchanges have become increasingly popular as they provide a platform for people to buy and sell digital assets. Unfortunately, not all crypto exchanges are safe or reliable.  With the rise of cybercrime and fraud, you must learn to spot an unsafe crypto exchange before investing your money. This guide will help beginners identify and avoid potential risks when selecting a cryptocurrency exchange.  The Role of Crypto Exchanges on the Digital Assets Market Cryptocurrency exchanges play a crucial role in…

What Is Grid Trading in Crypto?

Crypto grid trading has become a popular strategy because of its ability to help traders capitalize on market volatility. Grid trading means you can produce consistent profits by taking advantage of price differences in different markets or time frames. By establishing buy and sell orders at predetermined intervals, you can take advantage of these fluctuations in an automated way. This guide will explore the different aspects of grid trading and provide an overview of its benefits, challenges, and more. Through…

MORE ARTICLES

Tech

Introducing una Messenger: A Paradigm Shift in Blockchain Connectivity

The digital landscape is set for an unprecedented transformation with the introduction of una Messenger, the latest innovation from web3 development powerhouse Wemade. This platform represents an evolution of the "PAPYRUS Messenger," serving as the cornerstone of the ambitious "unagi" initiative, aimed at catalyzing the mass adoption of blockchain technology. The "Unbound Networking & Accelerating Growth Initiative" seeks to bridge the divides between diverse blockchain services and networks, heralding a new era of interconnectedness. A New Frontier in Blockchain Communication…

Bit2Me Champions WEMIX Token in Pioneering European Listing

Bit2Me, Spain's premier virtual asset exchange, has recently broadened the horizons for cryptocurrency enthusiasts by listing WEMIX, the cornerstone token of the WEMIX3.0 blockchain ecosystem. This marks a notable achievement as WEMIX's inaugural venture into the European market, emphasizing the token's role in facilitating a range of blockchain-based activities, from gaming transactions to decentralized finance (DeFi) applications. Launched with the intention to democratize access to WEMIX for the 450 million Spanish speakers around the globe, this strategic move aligns with…

CryptoVirally Expands with Fresh Crypto Marketing Offers and Cointelegraph Upgrades

In an exciting update for the cryptocurrency marketing landscape, CryptoVirally has announced a series of new entries and enhancements to its already comprehensive range of services. These updates, aimed at providing tailored marketing solutions for crypto projects, include new limited-time offers and expanded options for Cointelegraph publications. Limited Offers: A Game-Changer in Crypto Marketing  CryptoVirally's limited offers section presents an enticing opportunity for crypto projects to leverage high-impact marketing services at discounted rates. These offers, available for a limited period,…

Breaking Boundaries in Blockchain: WEMIX’s ‘una Wallet’ Sets New Standard for Multi-Chain Asset Management

The WEMIX Foundation has unveiled 'una Wallet,' a revolutionary digital wallet designed to offer unparalleled convenience and security in managing digital assets across various blockchain networks. The announcement, made on January 17, 2024, signifies a new era in the seamless integration of multiple blockchain protocols, including Arbitrum, Avalanche, BNB Smart Chain, Ethereum, Kroma, Optimism, Polygon, and WEMIX3.0. 'una Wallet' is more than just a digital wallet; it represents the culmination of WEMIX's innovative efforts in the blockchain space. It serves…

MORE ARTICLES