Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,17 trillion. Bitcoin continues to trade at around $62,300. Ethereum experiences no changes and stagnates at around $2,400. XRP is down by 2%, Solana by 1%, and Dogecoin by 3%. Almost all altcoins are trading in the red, with very few exceptions. The DeFi sector decreased the total value of protocols (TVL) to around…
Could Traditional Marketing Strategies be Effective in Advertising Crypto Projects?
2 k views
Every other year, dozens of new crypto projects join the crypto space, all promising excellent and rewarding opportunities for all investors. Due to the increasing competition, advertising is always necessary for every new project to help the projects go mainstream.
Ever since the inception of crypto, the most popular method of advertising has been using digital forms. For instance, social networking platforms like Twitter, Facebook, Medium, and Telegram have proven very successful in advertising crypto projects. Therefore, at launch, most crypto projects ensure they have social media accounts.
There is another form of advertising that was effective for decades before introducing digital advertising, traditional advertising. Traditional advertising has, however, not been popular in marketing crypto projects. What are the Examples of conventional advertising? Can these conventional advertising models be effective for crypto marketing?
Traditional Advertising
Traditional advertising methods involve a form of marketing that does not utilize digital systems like the internet. These conventional marketing models involve relaying information face-to-face and broadcasting. Here is a list of the famous traditional advertising methods;
-
Billboards
Billboards are among the best traditional marketing techniques used today for advertising any big or upcoming company. Recently, however, digital billboard systems have emerged, which help in marketing crypto projects.
-
Broadcasting
Television and radios have been a popular traditional advertising method for some time now, with every company using tv to market their projects. These marketing techniques have been very successful since they reach many people in a short time.
-
Magazines, Poster, and Brochures
Magazines, posters, and brochures have also proven to be a highly effective way of succeeding in marketing any projects. Typically, projects buy some page or space in a newspaper or brochure to market their projects efficiently.
-
Email and Direct Messages
Direct messaging and emails are also a common type of traditional advertising. This type of marketing involves sending direct messages(inbox) to users’ accounts, informing them of your services. Generally, like other forms of traditional marketing, this method is time-consuming and does not guarantee results.
Is Traditional Advertising Effective for Crypto?
Although they can have a small impact, traditional advertising methods cannot be considered an effective marketing strategy for crypto. The advertising options mentioned earlier can have some degree of effect when marketing for crypto. However, there are still many factors that limit the impact of traditional advertising methods on crypto marketing.
Harder to Get the Target Audience
One major issue associated with traditional advertising methods is the complexity of reaching the target audience. When advertising using the traditional systems, it’s almost impossible for your advert to reach the target audience.
The target audience when it comes to crypto advertising is majorly the young generation. Everywhere globally, young minds are much more interested in crypto, meaning your target audience should be young minds. However, traditional advertising methods are not a good way of attracting the young population.
Most young minds spend a lot of their time online; therefore, reaching them using traditional marketing techniques is almost impossible. Traditional systems are not suitable for crypto since reaching the target audience is hard. However, you can still use these methods if you target an older age group.
Cryptocurrency is Based on the Internet
Most traditional advertising methods are not based on the internet but instead leverage other systems for relaying information, including physical delivery and broadcasting. Therefore, they do not have a great impact on the services offered on the internet.
Today, all crypto services leverage the internet to provide services; thus, traditional advertising for crypto will not bring in the required results.
Traditional Advertising Provides Little information.
Because of their expensive nature, conventional advertising methods provide very little information. For instance, it’s almost impossible to provide all the details about your product and why they need it.
Crypto is a relatively new subject, with only a tiny chunk of the global population knowing crypto. Therefore, when advertising a crypto project, you need time and space to properly explain the project and attract investors.
Getting enough space on magazines, pamphlets, or broadcasting systems is not easy; therefore, you will end up providing very little information.
Expensive
Another issue that troubles traditional marketing options is the super high costs involved. For incense, a person who wants to have a live TV or radio, or newspaper advert may need to pay hundreds or thousands of dollars for a concise session.
A 30-second advert in the US could cost around $115 thousand, with the cost per viewership standing at $5 for every 1k viewer. Printing brochures and magazines is also a very costly way of advertising.
Using traditional advertising for upcoming crypto projects is not a good idea. However, using it for already famous projects could have a slightly better impact.
Jurisdiction
Another significant limitation surrounding the crypto world and traditional advertising is the jurisdiction. Primarily, conventional advertising methods are limited to a particular area, country, or state. If your project targets a particular area, then using radio, television, or newspapers can quickly help in marketing.
Contrarily, crypto projects target larger areas to hit global reach. Therefore, by using traditional advertising on crypto, a project will not attain the required global adoption. Thus, the jurisdictional limits of most traditional marketing techniques make them unfit for marketing any crypto projects.
However, some traditional marketing techniques can reach a broad audience, but the costs involved are super high.
Conclusion
After considering the traditional advertising methods, it’s clear that although they can help in marketing, their effect is minimal. For instance, the conventional advertising methods are limited to a particular jurisdiction, expensive, and do not provide enough information. Even more, it’s almost impossible to reach the target audience.
Btc
Bitcoin
$62.547
price
price
0.84959%
price change
Using traditional marketing models to advertise cryptocurrency is therefore not a good idea. The most effective way of advertising crypto projects is by leveraging the internet, specifically social media platforms. Using the internet, you can vastly explain your project, giving all the necessary details for the users. Even more, using digital advertising methods is relatively cost friendlier than traditional means.
Previous
How to Choose the Most Lucrative Cardano (ADA) Staking Pools
Next
Which Consumes More Energy to Produce, a Bitcoin or a Similarly Priced Tesla?
Written by
Adam Robertson
@Adamjr
282 posts
More author posts
Four Reasons Why National Governments Should Hold Bitcoin in their National Reserves
The dawn of cryptos ushered in what we can term as the next step in the evolution of money. Unlike the tradition of fiat currencies, they offer a financial world that lacks a central authority that controls the money-making process. In addition, transaction costs are comparatively cheaper thanks to its peer-to-peer network system. While the positives are in the open for all to see, cryptos' uptake by governments has been, at best, disheartening. This is because they prefer to stick…
4 years ago
Earliest Cryptocurrencies with DeFi-like Characteristics
Decentralized Finance (DeFi) is the center of these crypto transactions. However, DeFi is an innovative niche that many enthusiasts still need to explore fully. Nevertheless, numerous smaller crypto assets with similar characteristics to DeFi tokens already exist. Binance Chain, PancakeSwap, and Uniswap are examples of DeFi platforms that harbor such investments. However, the others operate on their blockchain networks. What are Some DeFi Characteristics DeFi represents an experimental form of finance that does not depend on central intermediaries like banks,…
4 years ago
Which Altcoins Made The News in H1 of 2021
Altcoins are constantly jostling to make a mark in the crypto world. After Bitcoin and Ethereum, the race to be the third cryptocurrency force keeps heating up yearly. Many strong contenders with different use cases promise more than the big two currently offer. As a result, many are making their mark in a big way, for good and not-so-good reasons, as long as they stand out from meme coins that ride the celebrity popularity wave and crash just as fast…
4 years ago
Has El Salvador’s Bitcoin Legal Tender Stance Impacted the Crypto Adoption?
El Salvador is a country in Central America that borders the Pacific Ocean to the north. It also borders Guatemala to the southeast and Honduras to the southwest. It has recently adopted Bitcoin as its legal tender. BTC is now a lawful means of payment in the country. For some time now, many countries have turned their attention to the "future of finance." This act has triggered numerous reactions worldwide. Also, many countries take sides between backing and condemning crypto adoption. Why…
4 years ago
How Profitable is Crypto Yield Farming?
At its core, Yield farming, also known as liquidity harvesting, involves the art of lending cryptocurrency. It provides more lucrative returns than any other cryptocurrency or conventional investment. It's a chance for the bold and risk-averse digital holders to win big. The United States Securities and Exchange Commission (SEC) is considering whether to regulate the process. In lending cryptocurrencies, the owner profits when the coin appreciates. Therefore, yield farming is an incentive that stimulates the adoption and growth of cryptocurrencies. Yield farming…
4 years ago
Which CBDC is Likely to Dominate the Global Financial Markets?
In a volatile crypto market, developers found a way to stabilize trade. The solution comes from the invention of stablecoins, which entered the market in 2014. Stablecoins are digital currencies linked to an asset or a currency. Some of the most popular assets include gold and fiat currencies. The promise of CBDC currencies can lead this evolution to the next step. The US Dollar backs the majority of stablecoins circulating the DeFi ecosystem. Therefore, the value fluctuations of digital currency remain at…
4 years ago
Publish your own article
Guest post article. Guaranteed publishing with just a few clicks
START PUBLISHING ADVERTISE WITH USBrowse categories
Explore trending topics in the crypto community right now.
Bitcoin
SEC Greenlights Multiple Bitcoin ETFs, Signaling Major Leap for Cryptocurrency Markets
The U.S. Securities and Exchange Commission (SEC) has made a landmark decision by approving 11 spot bitcoin exchange-traded funds (ETFs). This move represents a significant moment in the cryptocurrency industry, marking a shift towards greater institutional adoption and accessibility for investors. The approved ETFs include products from major firms such as BlackRock’s iShares Bitcoin Trust, Grayscale Bitcoin Trust, ARK 21Shares Bitcoin ETF, Bitwise Bitcoin ETP Trust, WisdomTree Bitcoin Fund, Fidelity Wise Origin Bitcoin Trust, VanEck Bitcoin Trust, Invesco Galaxy Bitcoin…
Marius Bogdan Dinu 
@bdinu89
@bdinu89
1 year ago 
597 views
Bitcoin Should be Banned in the United States: Charlie Munger
Berkshire Hathaway’s vice chairman, Charlie Munger, called for a ban on cryptocurrency in the United States on Monday, similar to the one in China. In an op-ed published with the Wall Street Journal, Munger argued that Bitcoin isn’t a currency, commodity, or security, but simply a form of gambling “ with a nearly 100% edge for the house. As such, the enactment of a federal law should ban such things from happening. Munger cited the Chinese communist party’s ban on…
2 years ago 1.5 k views
Tesla’s BTC Positions Remained Unchanged in Q4 of 2022
According to a new earning report from automotive manufacturer Tesla, the company did not sell any of its BTC holdings in the fourth quarter of 2022. Amid speculations that the company had traded BTC during the testing bears, CEO Elon Musk revealed it was yet holding on to its BTC stash. Tesla Maintains Holdings After Initial Sell-Off In Q2 of 2022, Tesla opted to sell 75% of all its BTC. The car manufacturer received close to $950M in exchange. Notably,…
2 years ago 1.5 k views
Here’s When Grayscale Debates the SEC in Court on its Bitcoin Spot ETF
The District of Columbia Court of Appeals has marked a date for when Grayscale and the Securities and Exchange Commission (SEC) may present oral arguments regarding the approval of a Bitcoin spot ETF. Each side will present its case at 9:30 am ET on March 7, with the SEC arguing against the product, and Grayscale arguing in favor. Grayscale VS SEC The court date – revealed in a court order filed on Monday according to CNBC – is much earlier…
2 years ago 1.8 k views
Ethereum
Ethereum’s Zhejiang Staking Withdrawal Testnet for Shanghai is Live
At 15:00 UTC on Wednesday, the much-anticipated Zhejiang testnet for staking withdrawal went live on Ethereum’s Beacon chain. Zhejiang will enable the testing of the Ethereum Improvement Proposal (EIP) 4895 which allows for staking withdrawals. This is in preparation for the network’s next major update, the Shanghai hard fork slated to launch sometime in March. Users Can Make Simulated Withdrawals with Zhejiang In a tweet yesterday, DevOps engineer at Ethereum foundation Barnabas Busa gave details about the Zhejiang testnet slated…
2 years ago 1.6 k views
Ethereum Devs Disagree Over Technical Tweak as Shanghai Upgrade Nears
Post-merge Ethereum users have been eagerly awaiting the commencement of the network’s next major upgrade, Shanghai. However, after over 3 months of prep time, it appears the Shanghai rollout isn’t going as smoothly as expected. What Exactly is the Shanghai Upgrade? In September last year, the much-publicized Ethereum Merge also known as the Ethereum 2.0 upgrade went live. Ethereum underwent some significant changes as its consensus mechanism transitioned from proof-of-work to a cost-efficient proof-of-stake system. However, since the Beacon launch…
2 years ago 1.6 k views
FTX Hacker Converts 50k Stolen ETH to BTC
Per a report from blockchain analysis firm Chainalysis, the attacker behind the Nov 11 FTX exploit, is converting the stolen ETH to Bitcoin. There were muted fears the seemingly inexperienced perpetrator could dump all its ETH holdings. On Sunday, the attacker dumped 50k ETH on-chain, with ETH's price dipping by almost 7%. https://twitter.com/chainalysis/status/1594349583416840199?s=20&t=pgvQHeVytI20eKQ1ls9bxw Hacker Moves 50,000 ETH to New Address Over the past week, the perpetrator had been steadily swapping the cryptocurrencies they had carted off for Ether tokens. This…
3 years ago 1.9 k views
Censorship Concerns: 51% of Ethereum Blocks Now OFAC Compliant
According to new data, over half of the blocks on the Ethereum network now reportedly comply with the US Treasury OFAC’s standards. This comes roughly a month after the platform’s monumental merge update. Phasing Out Tornado Cash The Office of Foreign Assets Control is the intelligence and enforcement agency of the US Treasury Department. Indeed, the OFAC administers and enforces US financial sanctions. A prime example of this is the recent, highly-publicized ban on crypto mixer Tornado Cash. According to…
3 years ago 1.8 k views
Trading
How to Leverage Arbitrage Opportunities in Crypto Markets
Cryptocurrency arbitrage has become an increasingly popular investment strategy as the crypto market grows and evolves. Arbitrage involves taking advantage of pricing discrepancies between markets or exchanges to profit. Investors can leverage profit opportunities by understanding cryptocurrency arbitrage while managing associated risks. In this guide, we'll explore cryptocurrency arbitrage and how it works. A Bitcoin-related example will help us illustrate the concepts of this strategy. What is Arbitrage and How Does it Work in Crypto Markets Crypto arbitrage trading is…
2 years ago 3 k views
The Different Types of Copy Trading in Crypto
Are you interested in trading cryptocurrencies but feel intimidated by the complexity of the process? Copy trading is a great way to get into crypto without needing to be an experienced trader. With copy trading, investors can benefit from the experience and knowledge of more experienced traders, allowing even beginners to succeed. How does copy trading work, and which tips do you need to know to succeed? In this article, we'll explore all aspects of copy trading in crypto. What…
2 years ago 1.7 k views
How to Spot an Unsafe Crypto Exchange
Cryptocurrency exchanges have become increasingly popular as they provide a platform for people to buy and sell digital assets. Unfortunately, not all crypto exchanges are safe or reliable. With the rise of cybercrime and fraud, you must learn to spot an unsafe crypto exchange before investing your money. This guide will help beginners identify and avoid potential risks when selecting a cryptocurrency exchange. The Role of Crypto Exchanges on the Digital Assets Market Cryptocurrency exchanges play a crucial role in…
2 years ago 2.2 k views
What Is Grid Trading in Crypto?
Crypto grid trading has become a popular strategy because of its ability to help traders capitalize on market volatility. Grid trading means you can produce consistent profits by taking advantage of price differences in different markets or time frames. By establishing buy and sell orders at predetermined intervals, you can take advantage of these fluctuations in an automated way. This guide will explore the different aspects of grid trading and provide an overview of its benefits, challenges, and more. Through…
2 years ago 1.6 k views
Tech
Introducing una Messenger: A Paradigm Shift in Blockchain Connectivity
The digital landscape is set for an unprecedented transformation with the introduction of una Messenger, the latest innovation from web3 development powerhouse Wemade. This platform represents an evolution of the "PAPYRUS Messenger," serving as the cornerstone of the ambitious "unagi" initiative, aimed at catalyzing the mass adoption of blockchain technology. The "Unbound Networking & Accelerating Growth Initiative" seeks to bridge the divides between diverse blockchain services and networks, heralding a new era of interconnectedness. A New Frontier in Blockchain Communication…
Marius Bogdan Dinu
@bdinu89
@bdinu89
1 year ago 574 views
Bit2Me Champions WEMIX Token in Pioneering European Listing
Bit2Me, Spain's premier virtual asset exchange, has recently broadened the horizons for cryptocurrency enthusiasts by listing WEMIX, the cornerstone token of the WEMIX3.0 blockchain ecosystem. This marks a notable achievement as WEMIX's inaugural venture into the European market, emphasizing the token's role in facilitating a range of blockchain-based activities, from gaming transactions to decentralized finance (DeFi) applications. Launched with the intention to democratize access to WEMIX for the 450 million Spanish speakers around the globe, this strategic move aligns with…
Marius Bogdan Dinu
@bdinu89
@bdinu89
1 year ago 404 views
CryptoVirally Expands with Fresh Crypto Marketing Offers and Cointelegraph Upgrades
In an exciting update for the cryptocurrency marketing landscape, CryptoVirally has announced a series of new entries and enhancements to its already comprehensive range of services. These updates, aimed at providing tailored marketing solutions for crypto projects, include new limited-time offers and expanded options for Cointelegraph publications. Limited Offers: A Game-Changer in Crypto Marketing CryptoVirally's limited offers section presents an enticing opportunity for crypto projects to leverage high-impact marketing services at discounted rates. These offers, available for a limited period,…
Marius Bogdan Dinu
@bdinu89
@bdinu89
1 year ago 465 views
Breaking Boundaries in Blockchain: WEMIX’s ‘una Wallet’ Sets New Standard for Multi-Chain Asset Management
The WEMIX Foundation has unveiled 'una Wallet,' a revolutionary digital wallet designed to offer unparalleled convenience and security in managing digital assets across various blockchain networks. The announcement, made on January 17, 2024, signifies a new era in the seamless integration of multiple blockchain protocols, including Arbitrum, Avalanche, BNB Smart Chain, Ethereum, Kroma, Optimism, Polygon, and WEMIX3.0. 'una Wallet' is more than just a digital wallet; it represents the culmination of WEMIX's innovative efforts in the blockchain space. It serves…
Marius Bogdan Dinu
@bdinu89
@bdinu89
1 year ago 592 views