Get the weekly summary of crypto market analysis, news, and forecasts! This Week’s Summary The crypto market ends the week at a total market capitalization of $2,17 trillion. Bitcoin continues to trade at around $62,300. Ethereum experiences no changes and stagnates at around $2,400. XRP is down by 2%, Solana by 1%, and Dogecoin by 3%. Almost all altcoins are trading in the red, with very few exceptions. The DeFi sector decreased the total value of protocols (TVL) to around…
Spain To Crack Down On Crypto Influencers
Spain will crackdown on crypto influencers to protect investors and combat crypto scams.
New regulations will require big influencers to notify authorities before promoting crypto.
They will also have to warn of the risks associated with crypto investing. Moreover, influencers will have to disclose to their fans that they are getting money to promote crypto.
Influencers that don’t follow these rules will have to pay steep fines.
New rules mean that influencers will have to disclose their affiliation with crypto promotions.
Influencers will have to notify regulators at least ten days ahead of campaigns that target more than 100,000 people.
They will also have to include non-misleading, impartial, balanced claims about investing. They will also have to warm their fans about the risks of crypto trading.
The Spanish government posted new rules on crypto marketing in an official bulletin. The new regulations from the country’s market watchdog CNMV come into effect next month.
CNMV’s head Rodrigo Buenaventura said that, so far, influencers have used “a backdoor to avoid regulation.”
So far, regulators have treated influencer marketing differently from traditional ads. This is especially true with regards to ads related to investing. The new regulations are an effort to close that loophole.
Spain is the first European country to ramp up crypto regulation. More European countries will likely follow.
Crypto influencer marketing is huge in Spain. This even includes mainstream celebrities—Andrés Iniesta, a Spanish football legend and an influencer with 25m followers.
In November, Iniesta tweeted the following promotional message for crypto exchange Binance.
Estoy aprendiendo cómo empezar con las criptomonedas con @BinanceES #BinanceForAll
I’m learning how to get started with crypto with @binance #BinanceForAll pic.twitter.com/3Km58KrnPG
— Andrés Iniesta (@andresiniesta8) November 24, 2021
CNMV replied to that particular tweet, saying that “crypto assets, being unregulated products, carry some significant risks.”
Dangers of Scams
Influencer marketing is also fertile ground for scams of all sorts. That includes scams connected to crypto.
The 2021 crypto boom made crypto investing mainstream. Unfortunately, this also attracted a considerable number of scammers to the space.
In 2021, scammers stole some $14 billion in crypto. That figure is a massive increase from 2020, when scammers stole $7.8 billion.
One prominent example is the Squid Game token. The token that took its name from a popular Korean show was a classic rug pull.
After pumping from one cent to $2,856 within a week, the devs started dumping the coin. Soon, they disappeared with $3 million, and Squid dropped to zero.
Market manipulation is another concern for regulators.
Last October, Tether won a massive case amid allegations that the stablecoin issuer manipulated crypto markets.
Influencers are also in a position to manipulate markets. Influential traders can cause their prices to spike by talking about the tokens they buy. Then, they can sell at the peak and profit from the pump—all at the expense of their followers.
Even smaller influencers can move some smaller coins or tokens. The effect of big influencers on prices is enormous. That’s why Some even suggest that Tesla CEO Elon Musk manipulate the markets.
This is because Musk is constantly trying to pump Dogecoin. However, few would say that the richest man alive profits from his Doge tweets.
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