NFT

ETF issuer ProShares released its first exchange-traded fund focused on the metaverse. ProShares, the company behind the first U.S. Bitcoin ETF, now plans to release an ETF focused on tracking metaverse stocks. The issuer, which has over $65 billion under management, filed a request with the Securities and Exchange Commission. The ProShares Metaverse Theme ETF will track the Solactive Metaverse Theme Index and a stock index focused on the metaverse. The request will track companies providing or using metaverse tech, including…

Crypto exchange Crypto.com launched its NFT collection - inspired by Mars. The drop was a part of the promotion and their brand film - Fortune Favors the Brave. In addition, the exchange gave out NFTs to users that found a hidden QR code in the commercial. The film, featuring Matt Damon, showed the code in only a single frame. The NFT series contains five unique art pieces with a limited number of copies. The NFTs feature 3D renders of Mars landscapes, together…

OpenSea users got a special surprise for Christmas. As part of a promotion, they could claim free tokens. Now, these tokens are up more than 1000%. An Ethereum token OpenDAO (SOS) has been ten-fold since its Christmas airdrop. Now, OpenDAO, the group behind the drop, wants to push the project further. They announced a partnership with Treasureland, a cross-chain NFT platform. The Devs said that this is to promote ecological NFT development. Treasureland works with Binance Smart Chain, Ethereum, Polygon, IoTex…

China's official news agency plans to release its digital collectibles, despite the country's sweeping crackdown on crypto. The Xinhua News Agency, the official state-run press agency for the People's Republic of China, will issue digital art. The collectibles will mostly feature news photo reports from 2021 and use NFT tech. The Chinese state agency is joining other publications that dropped NFTs. For example, the New York Times sold an NFT of a column about NFTs for $560,000. However, the agency…

With 2 billion users, Instagram is a true social media giant. Now, the platform wants to introduce its massive audience to NFTs. Instagram's CEO Adam Mosseri confirmed that the social media platform was working to integrate NFTs. In a Sunday Q&A, Mosseri answered an essential question about NFTs. The CEO confirmed that they are "actively exploring NFTs" and looking to make them more accessible. Nothing to announce yet but we are definitely actively exploring NFTs and how we can make…

Digital commerce giant Shopify announced its venture into the NFT space. The company, which makes selling products and services easy for small businesses, announced an integration for NFT stores. Tobias Lütke, CEO of Shopify, announced its own NFT beta program. He revealed that the company partnered with GigLabs for the project. The service will work as a GigLabs NFT app in the Shopify App Store. The app will allow users to mint and sell NFTs using the Flow blockchain. Currently,…

We’ve seen celebrities. We’ve seen athletes. Now, a former first-lady has entered the NFT game. Recently, Melania Trump – wife of 45th US President Donald Trump –announced that she would begin releasing NFTs on MelaniaTrump.com. Partial funds raised from these collectibles will support children aging out of foster care. Melania Trump NFTs? The former first lady announced her upcoming collection in a statement over Twitter on Thursday. The first NFT she plans to release, Melania’s Vision, will be available from…

It's official - Nike is stepping into the NFT industry, big time. The sports apparel company acquired RTFKT, a virtual shoe company. Nike did not disclose the terms of the deal. However, it did say that the company is at the cutting edge of next-gen collectibles. This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture Nike's President and CEO John Donahoe said…

Multinational corporations have been trying to be "cool" since forever. One of the ways they try to do it is by adapting to new trends or even copying their jargon. However, they rarely pull it off. Instead, they usually alienate the users they are trying to appeal to. That's what is happening with Pepsi, which tried to jump on the latest trend - NFTs. Of course, right now, all the cool people are into NFTs. That's why celebrities and giant…