Universal Music Group Joins the Bored Ape Club

Universal Music Group is the latest institution to join the NFT project Bored Ape Yacht Club. The group’s Web3 label has purchased a Bored Ape character for 125 ETH, which is approximately $361,000.  UMG’s Unique WEB3 Label Universal Music Group's Web3 label, branded "10:22PM," is dedicated to "discovering, developing and empowering artists, digital creators, and brands".  General Manager of Commercial Content, Celine Joshua, launched the Web3 label in 2018. This was long before the NFT and Web3 media craze. Celine…